FILIPINO FAMILY
WELLBEING FRAMEWORK
FILIPINO FAMILY
WELLBEING FRAMEWORK
Home & Foundation (House Silhouette): The outer boundary of the logo forms a house silhouette, representing the home as the primary environment where basic needs, safety, and family life are rooted.
Family & Relationship (Looping Heart & Supporting Hand): Inside the house frame, a continuous line loops to form a heart sitting above a sweeping wave and supporting hand motif. This represents love, nurturing, harmonious relationships, and mutual support systems.
Multi-Colored Gradient (Family Diversity & Life's Ebbs and Flows): The vibrant color gradient transitions seamlessly from warm reds and oranges at the top down through greens, cyans, and blues at the bottom:
Diversity of Families: The varied spectrum reflects the diverse structures (traditional, single-parent, blended), income groups, and environments of Filipino households.
Ebbs and Flows of Life: The fluid blending of colors symbolizes the dynamic life experiences, changing stages, and natural highs and lows that families navigate over time.
Interconnected Wellbeing: The bleeding colors represent how the eight distinct dimensions of family wellbeing—such as resource adequacy, financial security, good parenting, health, virtuous living, and contentment—merge into a single, cohesive state of holistic wellbeing.
Reese Sheridan Young
(Logo Designer)
Reese Sheridan Young is a graphic designer with a background in English Studies from the University of the Philippines-Diliman and experience in creating visual content for digital and print platforms. She enjoys being experimental in turning various ideas, stories, and complex information into thoughtful and engaging designs that strategically communicate with purpose. Her specialties include branding, social media graphics, educational materials, and merchandise design, catering to a diverse range of clients from various sectors and youth organizations. She always aims to explore how she can craft designs that can make information more accessible and ideas more compelling to the people they are meant to reach.
The Filipino Family Wellbeing (FFW) framework presents the Filipino's concept of family wellbeing through a set of eight dimensions. While some of these are similar to those found in Western studies, this framework reveals unique features in the way Filipinos perceive or assign meaning to family wellbeing.
The original framework was first designed by Ken Reandelar, and it appeared in the International Journal of Home Economics (2022). The initial illustration provided the basis for subsequent developments. The framework was later adopted and further stylized by Reese Sheridan Young, as seen in the illustration above, whose contributions refined its presentation, including creating the logo in the middle.